A few days ago we had a lecture about Brand Identity and I actually really enjoyed it. It was interesting for me to see how multiple brands have used colour, tone, pattern and motif to create a signature. We were shown various different brands but I chose a couple of my favourites from the lecture to show on here.
Each brand have to create their own identity to stand out and create visuals in many ways without using the actual name. They have to think about the colour, pattern, monogram, signature, crest, font and media/material on products, promotional elements and in store.
Brands have to build a range of brand signifiers, menu of symbols and messages.Dominance and hierarchy of element depending on social, cultural and historical influences.
1950/60s – signature/crest
1970/80s – monogram/logo
1990/00s – colour/pattern
2010/20s – message/idea
TIFFANY & CO.
cool | crisp | classic | luxury
prestige | exclusivity | status
romance | glamour | heritage | magical | manhattan | elegance
striking | spiced | tan | exotic
well travelled | equestrian prestige | parisian life style
british heritage | young articrocacy | traditional tartan
graphic check | neutral palette
luxury French style | feminine silhouettes | free-spirited
softly-textured fabrics | neutral palettes
All images were found in Google and mood boards were created by me.