Chloé ‘Drew’ bag

Have you ever seen a shoe or a bag that at first you liked but after seeing so many people wearing it, you’d gone off it and can’t stand it anymore? Well, that’s what happened with me and the ‘it’ bag, Chloe’s ‘Drew’. This bag has been seen on the arms of countless fashion editors, celebrities, bloggers and regular fashionistas in town. It’s a modern take on the 70’s saddle bag with the squared-off flap, gold tone hardware and chain strap.


When I first came across it, I thought it was a really gorgeous bag that’s both stylish and versatile. Now, that was a good few months ago and I’m still seeing it everywhere now, or its variations and I’m getting pretty sick of it. Another example I can think of is the Valentino Rockstud heels. These fads have dominated fashion weeks and for how long?

With bloggers and celebrities, it has gone overboard. Is this a case of too much PR, too much publicity? Personally, I covet items that are exclusive, and with this particular bag, I think it’s been over-exposed and as a result, has lost its value and exclusivity. But I guess the popularity, the media press and the profit matters more.


According to Clare Waight Keller, Chloe’s Creative Director, the Chloe ‘Drew’ bag is for “girls who go from day to night”. The handbag is available in 3 sizes: mini, small and medium. The mini and the small sizes seem to be most popular. In regards to the small, bloggers say it is big enough to carry your phone, wallet, sunglasses, keys, lipstick and then some.

Even other brands/retailers have made similar copies/replicas of the ‘Drew’ bag with lower price tags.



Forever 21






So, how about you? What do you think of the ‘Drew’ bag? Love it or loathe? Is there another item or piece of clothing that you’ve seen featured on every blogger’s page?


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