Fashion

Romantic Expressionism

‘It was this lush style, enhanced by his vision of fashion as a kind of theatre, that he brought to his graphic work for Vogue. It was defined as romantic expressionism.’ – The Fashion Book

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While flipping through my copy of The Fashion Book a few weeks ago, one particular illustrator (that I’ve never heard of before) caught my eye. The watercolour sketch was just a lovely piece of work; very vivid colours with a witty design. Therefore, I immediately went online to look for more of his creations. Christian Bérard was an extremely influential artist, fashion illustrator and designer.

The French icon first worked in theatre and costume designs but during the 1930s started working in the fashion industry. He was well known for illustrating designs of the leading designers of that decade, Chanel, Elsa Schiaparelli, Christian Dior and Jean Patou. He even inspired these designers’ couture collections.

His work for Harper’s Bazaar and Vogue publications was also very well praised. Upon looking at his other illustrations, I noticed he has a very distinct style and so his work are all very recognizable.

‘Throughout his career, when he needed the income, Bérard continued to do illustrations for fashion and interior design magazines such as Vogue, Harper’s Bazaar, Art et Style, Formes et Coleurs and Style en France.’ – Fashion Illustration Gallery

‘He had a great eye for fashion and style, and his work elevated the art of fashion illustration, updating a Watteau or Fragonard sensibility for women’s fashion to the styles of the 1930s and 40s.’ – Fashion Illustration Gallery

‘His work appeared in Harpers Bazaar was instantly recognizable by his free, elliptical style, indicating elegant shape and form without severe delineation.’ – Fashion Model Directory

‘Of all Vogue’s artists he is the one most widely celebrated in the journals and documentation of Vogue itself.’ – Fashion Model Directory

‘He was an adventurous colourist. His use of light/dark combinations, though initially considered avant-garde, later became acceptable and even fashionable.’ – Fashion Model Directory
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‘He was an adventurous colourist. His use of light/dark combinations, though initially considered avant-garde, later became acceptable and even fashionable.’ – Fashion Model Directory

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Sources

www.fashionillustrationgallery.com

www.fashionmodeldirectory.com

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