Fashion

Lidl vs Chanel

A £4 Lidl perfume smells identical to a £70 scent from Chanel, according to a money-saving expert, Martin Lewis.

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I came across multiple reports about this issue while browsing online a few months ago. I wanted to get the Coco Mademoiselle (EDT, not parfum) ever since I had a sniff at my local Debenhams. I managed to get it while I was at New York (yay) and I love how it looks, the super clean, luxurious packaging and of course the sleek bottle design. Would I love it as much if I had the Lidl version instead?

The Coco Mademoiselle fragrance was marketed as being “dedicated to courageous, brave and modern women who prefer luxury and elegenance.”

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An independent test carried out by the respected Perfumers Guild found that 90 per cent of women actually preferred the ‘fresh citrus and floral notes’ of Lidl’s Suddenly Madame Glamour over the Chanel one. A spokesperson for Lidl told The Independent – “Two independent consumer panel blind tests carried out by the Perfumer’s Guild on the Lidl Suddenly Madame Glamour perfume against a hugely popular designer branded perfume revealed incredible results – 50 women in the first test voted overwhelmingly for the Lidl perfume with 89% saying they would prefer to wear it over the designer brand. And, 90% of the 100 women who blind tested the perfumes in the second round said they also preferred the Lidl perfume.”

Some of the £70 you pay for Coco Mademoiselle factors in Chanel’s packaging and marketing, but there is no comparison between natural and manufactured essential oils. Both scents have citrus and floral top notes and many of the same ingredients, including bergamot, rose and jasmin.

Chanel’s scent is made from natural essential oils, rather than the synthetic oils used in Lidl’s budget perfume, meaning it should last significantly longer on the skin.

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Meanwhile, Lidl declined to comment on whether its essential oils are of the synthetic variety, adding: ‘The full ingredients list is an industry secret.We were keen to create a fragrance that embodies elegance and femininity for everyday wear. It just shows it doesn’t have to cost you a fortune to feel instantly glamorous.’

So what do you think? Would you consider the Lidl as a credible everyday alternative to Chanel’s Coco Mademoiselle?

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