After months of research, planning and creating, we present to you..TRAIT.
Essentially, the idea involves four fragrances for four different archetypes.
Are you the explorer, sage, creator or lover?
You can see our Brand Launch below, where we presented to our peers and lecturers last week. We had to take care of everything, from the brand identity (logos, colour palette, name), to brand values, packaging designs, print ad ideas and even video ad. I was in charge of the actual presentation. I’m also pleased to say my group won for Best Print Ad out of all the year group during Thursday’s Final Presentation in front of two industry professionals and our lecturers. Yay!
You can see below some of our behind the scenes shots from our photoshoot, with the deconstructed mannequin props, reflection cards and our model. The final photoshopped print ad is on the presentation.
Before deciding on Trait, we had several names we thought would suit our brand and its values. Here are just a few examples and early mock ups of logos I created and experimented with.
Hope you like seeing the process of our brand launch!