When another brand collaborates with another for mutual benefits, there are multiple reasons for this. It can generate buzz/PR, move the brand into new markets, new product categories, audiences and distribution. It also creates a distinction between competitions and if done well, can improve a brand’s image and reputation. Another reason why fashion collaborations also… Continue reading Valentino and..Superheroes?
Today I want to talk about blogs. Not just about Blogosphere magazine but also regarding blogs from the latest book I’ve read; ‘Fashion Promotion in Practice’ by John Cope and Dennis Maloney. “Today, at least 14 million fashion-specific blogs currently exist” Did you know that the first fashion blogs emerged around 2003? Honestly, it wasn’t… Continue reading The Blogosphere
offline source As our illustrated report will be created using InDesign and we get full creative freedom on the layout and such, it was time for me to read books and use online sources like pinterest for inspiration. For one of my offline and secondary research, I then had a flick through at one of… Continue reading Fringe Layout Ideas: from books
HAPPY NEW YEAR EVERYONE! Just thought I’d write a short summary/highlights of 2015, how I’m preparing for NY in less than 2 weeks and what I want to achieve in 2016. NY TRIP – 11TH TO 17TH I may or may not have mentioned our upcoming course trip to New York in January before. Right… Continue reading Happy New Year!
Continuing my magazine research for this new summative brief, here’s the second part which I’ve also put into categories regarding their sectors. Part 1 is HERE and more info regarding my chosen category and this new individual project. 🙂 DRESSES Burberry Prorsum, Guiseppe Zanotti, Isabel Marant, Missguided, Pinko, Louis Vuitton, Balmain, Very,… Continue reading Fringe Research: From Magazines (2)
So after the group AW15 Trend Project, we got immediately briefed on our next one. This time it’s a summative and an individual project. Yay! While I had good experiences with my previous groups, I’m kinda excited to create an individual piece of work. We have to design an illustrated report booklet on InDesign (within… Continue reading Fringe Research: From Magazines (1)
The Pursuit of Style: Advice and Musings from America’s Top Fashion Designers by Council of Fashion Designers of America After our final group presentation on AW15 Trend Brief (Brand), I got to admit I was knackered after all the preparation and designing so the day after, I made some really delicious hot chocolate and proceeded… Continue reading The Pursuit of Style
LAND YOUR DREAM JOB. KILL IT IN YOUR CAREER. ROCK SOCIAL MEDIA. In this blog post, I’ll be talking about one of my favourite fashion-related books that I read a few months ago (back in May when it was released) that just inspired me. LEAVE YOUR MARK is about Aliza Licht; a global fashion communications… Continue reading Leave Your Mark