Fashion · University

Valentino and..Superheroes?

When another brand collaborates with another for mutual benefits, there are multiple reasons for this. It can generate buzz/PR, move the brand into new markets, new product categories, audiences and distribution. It also creates a distinction between competitions and if done well, can improve a brand’s image and reputation. Another reason why fashion collaborations also… Continue reading Valentino and..Superheroes?

Fashion · University

Fringe Research: From Magazines (2)

Continuing my magazine research for this new summative brief, here’s the second part which I’ve also put into categories regarding their sectors. Part 1 is HERE and more info regarding my chosen category and this new individual project. 🙂       DRESSES Burberry Prorsum, Guiseppe Zanotti, Isabel Marant, Missguided, Pinko, Louis Vuitton, Balmain, Very,… Continue reading Fringe Research: From Magazines (2)

Fashion · University

Fringe Research: From Magazines (1)

So after the group AW15 Trend Project, we got immediately briefed on our next one. This time it’s a summative and an individual project. Yay! While I had good experiences with my previous groups, I’m kinda excited to create an individual piece of work. We have to design an illustrated report booklet on InDesign (within… Continue reading Fringe Research: From Magazines (1)