My first year at university is finally over! It’s been such an amazing one so far and I am so excited for Year 2. After months and months of our scent brand project, it has finally come to an end. You can view my task 4 individual report below. It’s an extended promotional plan for… Continue reading End of Year FCP, Portfolio and FLIP Degree Show!
I finally got the chance to see The Intern movie. When it came out in 2015, I’ve heard quite a few good things about it but I never really got the chance to see or even know the short gist of it. Nevertheless, a few weeks ago my friend and me decided to spend an… Continue reading The Intern
After months of research, planning and creating, we present to you..TRAIT. Essentially, the idea involves four fragrances for four different archetypes. Are you the explorer, sage, creator or lover? You can see our Brand Launch below, where we presented to our peers and lecturers last week. We had to take care of everything, from the brand… Continue reading Brand Presentation
When another brand collaborates with another for mutual benefits, there are multiple reasons for this. It can generate buzz/PR, move the brand into new markets, new product categories, audiences and distribution. It also creates a distinction between competitions and if done well, can improve a brand’s image and reputation. Another reason why fashion collaborations also… Continue reading Valentino and..Superheroes?
Take a journey with me as I step into each of their worlds to explore these inspirational, beautiful women and ask yourself -who will you be today? TEN WOMEN, YOUR MAKEUP WARDROBE, WHO WILL YOU CHOOSE? Before I go on to talk about the Makeup Wardrobe, I want to share a few insights and facts about… Continue reading Makeup Wardrobe
Am I the only one who delights in handwritten notes? In the age of emails, texts and tweets, there’s something irresistibly charming about receiving a personal letter in a mail. When everything is digital nowadays, the result of extra effort and attention to detail goes a long way. It’s rare, but the stationery lover… Continue reading The Handwritten Note
In the early days of our fragrance module, before even deciding which concepts to go for, I stumbled upon a fascinating (well, to me personally) insight that made me stop and investigate a bit more. Mintel observed that more and more people (especially women) are becoming interested in staying at hotels with a huge fashion element.… Continue reading Fashion Hotels
Ever since I heard that British Vogue has a special exhibition showcasing the photography “that has been commissioned by the magazine since 1916”, I knew I had to go. Sure, they had that 10 minute guided tour on youtube but it still doesn’t compare to the real experience. I’m so pleased that I got the… Continue reading A Century of Style
I first discovered Rent the Runway about two years ago and back then it only allowed customers to rent items for 4 to 8 days. I remember being jealous of all the people in the US because it’s only available (as of now) for them and browsing through the designer prom photos, wishing I had… Continue reading The Unlimited Trend
Miss Adventure is back!! After the super successful ads starring Anna Kendrick, Kate Spade New York is back with season 2. This time following Zosia Mamet, Marisa Tomei, Lola Kirke and Kat Dennings as they enjoy a girls’ weekend but then it all goes “comically, perfectly wrong.” Each episode centers on “interesting women leading interesting… Continue reading Miss Adventure