My first year at university is finally over! It’s been such an amazing one so far and I am so excited for Year 2. After months and months of our scent brand project, it has finally come to an end. You can view my task 4 individual report below. It’s an extended promotional plan for… Continue reading End of Year FCP, Portfolio and FLIP Degree Show!
After months of research, planning and creating, we present to you..TRAIT. Essentially, the idea involves four fragrances for four different archetypes. Are you the explorer, sage, creator or lover? You can see our Brand Launch below, where we presented to our peers and lecturers last week. We had to take care of everything, from the brand… Continue reading Brand Presentation
I first discovered Rent the Runway about two years ago and back then it only allowed customers to rent items for 4 to 8 days. I remember being jealous of all the people in the US because it’s only available (as of now) for them and browsing through the designer prom photos, wishing I had… Continue reading The Unlimited Trend
Task 2 of our scent brand project finally done! Immediately after our group presentation, we immediately got briefed on our next task, which is to individually test our insights and analyse them to discover the Big Idea. I’m pretty pleased with the result of a less than two weeks to write 1000 words (so difficult… Continue reading Insight Comparison and Analysis (plus ideas that we never took forward)
NTU arranged a day trip to London and gave us a chance to test our insights and see what’s out there in the capital. I think the trip has really helped my individual report (task 2) and has given me inspiration not just for this scent project, but overall visual research that I can use… Continue reading Another Visit To London!
The whole Creative Networks module centers around group work and scent brand project. After the reading weeks were over, we were immediately briefed on the first task (out of four) and met our new group members. As a matter of fact, we just presented our research, context and new potential insights for a new scent… Continue reading Context and Insight
Celebrities launch their own fragrance all the time. It’s not a new concept and for years, the formula worked well. They come with a fan base, some of whom are willing to buy any product that will connect them to their idol. But in recent years, the market has gradually lost ground, according to research… Continue reading Celebrities x Fragrance
A £4 Lidl perfume smells identical to a £70 scent from Chanel, according to a money-saving expert, Martin Lewis. I came across multiple reports about this issue while browsing online a few months ago. I wanted to get the Coco Mademoiselle (EDT, not parfum) ever since I had a sniff at my local Debenhams. I… Continue reading Lidl vs Chanel
Just want to share some fragrance promotional campaigns that I came across lately. The short videos include high end designers Marc Jacobs and Carolina Herrera collaborating with Havas Media to promote and raise brand awareness in the Middle East. I thought they used innovative means to really capture their target audience’s attention, using events, booths and… Continue reading Havas Media
I admit I am actually quite excited for our next module as it will center around fragrance and their various promotional tools and campaigns. Before we go back to uni, we had to watch a BBC perfume documentary that provided me with a deep insight into the industry and how it all operates. From the… Continue reading Liquid Luxury