Fashion · University

End of Year FCP, Portfolio and FLIP Degree Show!

My first year at university is finally over! It’s been such an amazing one so far and I am so excited for Year 2. After months and months of our scent brand project, it has finally come to an end. You can view my task 4 individual report below. It’s an extended promotional plan for… Continue reading End of Year FCP, Portfolio and FLIP Degree Show!

Fashion · University

Insight Comparison and Analysis (plus ideas that we never took forward)

Task 2 of our scent brand project finally done! Immediately after our group presentation, we immediately got briefed on our next task, which is to individually test our insights and analyse them to discover the Big Idea. I’m pretty pleased with the result of a less than two weeks to write 1000 words (so difficult… Continue reading Insight Comparison and Analysis (plus ideas that we never took forward)

Fashion · University

Havas Media

Just want to share some fragrance promotional campaigns that I came across lately. The short videos include high end designers Marc Jacobs and Carolina Herrera collaborating with Havas Media to promote and raise brand awareness in the Middle East. I thought they used innovative means to really capture their target audience’s attention, using events, booths and… Continue reading Havas Media