My first year at university is finally over! It’s been such an amazing one so far and I am so excited for Year 2. After months and months of our scent brand project, it has finally come to an end. You can view my task 4 individual report below. It’s an extended promotional plan for… Continue reading End of Year FCP, Portfolio and FLIP Degree Show!
Take a journey with me as I step into each of their worlds to explore these inspirational, beautiful women and ask yourself -who will you be today? TEN WOMEN, YOUR MAKEUP WARDROBE, WHO WILL YOU CHOOSE? Before I go on to talk about the Makeup Wardrobe, I want to share a few insights and facts about… Continue reading Makeup Wardrobe
Am I the only one who delights in handwritten notes? In the age of emails, texts and tweets, there’s something irresistibly charming about receiving a personal letter in a mail. When everything is digital nowadays, the result of extra effort and attention to detail goes a long way. It’s rare, but the stationery lover… Continue reading The Handwritten Note
In the early days of our fragrance module, before even deciding which concepts to go for, I stumbled upon a fascinating (well, to me personally) insight that made me stop and investigate a bit more. Mintel observed that more and more people (especially women) are becoming interested in staying at hotels with a huge fashion element.… Continue reading Fashion Hotels
I first discovered Rent the Runway about two years ago and back then it only allowed customers to rent items for 4 to 8 days. I remember being jealous of all the people in the US because it’s only available (as of now) for them and browsing through the designer prom photos, wishing I had… Continue reading The Unlimited Trend
Task 2 of our scent brand project finally done! Immediately after our group presentation, we immediately got briefed on our next task, which is to individually test our insights and analyse them to discover the Big Idea. I’m pretty pleased with the result of a less than two weeks to write 1000 words (so difficult… Continue reading Insight Comparison and Analysis (plus ideas that we never took forward)
Today I want to talk about blogs. Not just about Blogosphere magazine but also regarding blogs from the latest book I’ve read; ‘Fashion Promotion in Practice’ by John Cope and Dennis Maloney. “Today, at least 14 million fashion-specific blogs currently exist” Did you know that the first fashion blogs emerged around 2003? Honestly, it wasn’t… Continue reading The Blogosphere
NTU arranged a day trip to London and gave us a chance to test our insights and see what’s out there in the capital. I think the trip has really helped my individual report (task 2) and has given me inspiration not just for this scent project, but overall visual research that I can use… Continue reading Another Visit To London!
The whole Creative Networks module centers around group work and scent brand project. After the reading weeks were over, we were immediately briefed on the first task (out of four) and met our new group members. As a matter of fact, we just presented our research, context and new potential insights for a new scent… Continue reading Context and Insight
Celebrities launch their own fragrance all the time. It’s not a new concept and for years, the formula worked well. They come with a fan base, some of whom are willing to buy any product that will connect them to their idol. But in recent years, the market has gradually lost ground, according to research… Continue reading Celebrities x Fragrance