Fashion · Travel

London: Visual Merchandising

 

When we went to Knightsbridge, London to visit several designer stores, we were immediately surrounded by very colourful, festive window displays. I took photos of the visual merchandising displays that really stood out to me. My summative project trend is ‘fringe’ but unfortunately I didn’t spot a lot of fringe/tassel-related displays. I only found one brand that incorporated it to lure consumers into the store and that was Karen Millen (pictures below.)

All pictures were taken by myself.

KAREN MILLEN

I like that they used fringe to make them look like branches. The white background denotes the winter season and give a very snow-y feel to the store.

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When you go inside the store, there’s another one similar to the display right in the middle, it’s eye-catching and consumers would then notice the main key products underneath. I think by having the fringe ‘branch’ right above the products, customers are more likely to stop and stare.

This is the back/other side of the window display.

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GUCCI

In contrast to the Karen Millen, the Gucci display has florals and lots of colour with boxes cutouts and the main products inside. The Christmas colours of red and green are very visible here.

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TOD’S

One of my favourites also was Tod’s. It kinda looks like the London Eye (very fitting, right?) and it immediately drew me in.  They had several like that all around the front.

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VALENTINO

The Valentino was striking not only because of the musical theme but also the lighting.

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ROBERTO CAVALLI

Roberto Cavalli used animal and plants (cardboards) as props. I don’t particularly know if this fits with the overall theme especially considering the dresses and products but nonetheless I actually like it.

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CHANEL

Shame I couldn’t take a much better picture of the Chanel display as I really like the winter theme. Regardless of the season, it’s still keeping in touch with the brand – chic, fresh and classic.

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DOLCE & GABBANA

Much like the brand’s advert campaigns, the D&G display is very busy, and uses a lot of props to tell a narrative. It’s one of the more Christmas-focused VM.

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DIOR

I like that Dior’s display looks like it was made out of Christmas baubles. So colourful and still the products are the main focus.

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FENDI

I just couldn’t resist taking a quick snap of Fendi’s lightbulb theme.

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Below is a store carrying children wear. The props from the winter animals and the deserts are just so cute.

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