Celebrities launch their own fragrance all the time. It’s not a new concept and for years, the formula worked well. They come with a fan base, some of whom are willing to buy any product that will connect them to their idol. But in recent years, the market has gradually lost ground, according to research… Continue reading Celebrities x Fragrance
A £4 Lidl perfume smells identical to a £70 scent from Chanel, according to a money-saving expert, Martin Lewis. I came across multiple reports about this issue while browsing online a few months ago. I wanted to get the Coco Mademoiselle (EDT, not parfum) ever since I had a sniff at my local Debenhams. I… Continue reading Lidl vs Chanel
‘It was this lush style, enhanced by his vision of fashion as a kind of theatre, that he brought to his graphic work for Vogue. It was defined as romantic expressionism.’ – The Fashion Book While flipping through my copy of The Fashion Book a few weeks ago, one particular illustrator (that I’ve never heard… Continue reading Romantic Expressionism
Just want to share some fragrance promotional campaigns that I came across lately. The short videos include high end designers Marc Jacobs and Carolina Herrera collaborating with Havas Media to promote and raise brand awareness in the Middle East. I thought they used innovative means to really capture their target audience’s attention, using events, booths and… Continue reading Havas Media
I admit I am actually quite excited for our next module as it will center around fragrance and their various promotional tools and campaigns. Before we go back to uni, we had to watch a BBC perfume documentary that provided me with a deep insight into the industry and how it all operates. From the… Continue reading Liquid Luxury
We’re currently in the middle of our reading weeks and at this point, I have read two out of four books required (hurry up, Amazon!) and also finished some books I’ve brought home with me to finally tackle. From our last seminar, I realised I needed to broaden my knowledge on the history and key fashion… Continue reading Design In A Nutshell
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