I first discovered Rent the Runway about two years ago and back then it only allowed customers to rent items for 4 to 8 days. I remember being jealous of all the people in the US because it’s only available (as of now) for them and browsing through the designer prom photos, wishing I had… Continue reading The Unlimited Trend
Miss Adventure is back!! After the super successful ads starring Anna Kendrick, Kate Spade New York is back with season 2. This time following Zosia Mamet, Marisa Tomei, Lola Kirke and Kat Dennings as they enjoy a girls’ weekend but then it all goes “comically, perfectly wrong.” Each episode centers on “interesting women leading interesting… Continue reading Miss Adventure
Task 2 of our scent brand project finally done! Immediately after our group presentation, we immediately got briefed on our next task, which is to individually test our insights and analyse them to discover the Big Idea. I’m pretty pleased with the result of a less than two weeks to write 1000 words (so difficult… Continue reading Insight Comparison and Analysis (plus ideas that we never took forward)
Today I want to talk about blogs. Not just about Blogosphere magazine but also regarding blogs from the latest book I’ve read; ‘Fashion Promotion in Practice’ by John Cope and Dennis Maloney. “Today, at least 14 million fashion-specific blogs currently exist” Did you know that the first fashion blogs emerged around 2003? Honestly, it wasn’t… Continue reading The Blogosphere
NTU arranged a day trip to London and gave us a chance to test our insights and see what’s out there in the capital. I think the trip has really helped my individual report (task 2) and has given me inspiration not just for this scent project, but overall visual research that I can use… Continue reading Another Visit To London!
The whole Creative Networks module centers around group work and scent brand project. After the reading weeks were over, we were immediately briefed on the first task (out of four) and met our new group members. As a matter of fact, we just presented our research, context and new potential insights for a new scent… Continue reading Context and Insight